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17 March 2026

ProWein Düsseldorf 2026: Innovation in Focus Amid Growing Competition from Wine Paris

ProWein Düsseldorf 2026 was held from March 15 to 17 with approximately 4,000 exhibitors from over 60 countries. This edition repositioned itself under the motto "Shape, Create, Elevate", introducing numerous new features: an improved Fair Match matchmaking tool, a Live Arena, a ProWein Zero space dedicated to no-alcohol wines and a strengthened Sparkling section. The show faces growing competition from Wine Paris, which is capturing part of its international audience, but retains its strategic position for professionals from Northern Europe, particularly Germany, Belgium and the Netherlands.

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