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20 January 2026
As prices for Bordeaux, Burgundy and Napa Valley classics continue to rise, Portugal is establishing itself in 2026 as the strategic choice for professional buyers worldwide. With over 250 native grape varieties, modernized winemaking and an unmatched price-to-quality ratio, the country is targeting €1 billion in wine exports in 2026. Touriga Nacional from the Douro and Dão delivers complexity comparable to international fine wines at a fraction of the price. The United States remains one of its key markets despite ongoing tariff pressures.
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