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10 June 2026
The non-alcoholic and low-alcohol wine segment continues its global progression in 2026, with sparkling wine establishing itself as the most dynamic format in the category. In the United States, Josh Cellars has just launched its first non-alcoholic sparkling wine, which quickly became the fastest-growing product in the category nationwide. Industry players agree that de-alcoholization technology is advancing rapidly, enabling increasingly high-quality products. This trend represents a major commercial opportunity for producers and importers seeking to capture new generations of health-conscious consumers.
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