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16 April 2026

Vinitaly 2026: 97,000 Visitors and a More Professional Profile

The 58th edition of Vinitaly was held in Verona from April 12 to 15, 2026, welcoming 97,000 trade visitors including 33% internationals from 130 countries. While the total number of visitors was slightly down from 2025, the audience profile became significantly more professional: importers, buyers and distributors were more numerous. British buyers grew by +30%, Americans and Germans by +5%, while Chinese representation fell by 20%. The show organized nearly 19,000 B2B meetings. The Italian wine industry recorded export revenues of €7.7 billion in 2025.

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