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05 June 2026
The Bordeaux 2025 en primeur campaign entered a decisive phase in June 2026, following a May marked by significant reluctance from châteaux to commit on pricing and volumes. This week saw the release of several major names, including a Mouton Rothschild described by tasters as "quintessential." Despite a vintage unanimously praised for its quality, operators remain cautious in a market weighed down by unsold stocks from previous years. The 2025 en primeur campaign is thus opening with contrasting prices, with some châteaux showing welcome pricing discipline while others are drawing reservations about their positioning in a fragile economic environment.
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