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15 January 2026

The Fine Wine Market Enters 2026 with Caution and Optimism

After three years of correction, the global fine wine market enters 2026 in a context of gradual stabilization. Prices for great wines sit near five-year lows, but the trend has been pointing upward for four consecutive months. Demand is broadening beyond Bordeaux and Burgundy toward Italy, Champagne, Spain and California. One major uncertainty remains: the US 15% tariffs on European wines are currently being challenged before the Supreme Court, with a ruling expected later this year.

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