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12 May 2026
According to the 2026 BMO Wine Market Report, Americans spent more than $115 billion on wine in 2025, a record high, yet consumed fewer bottles for the fourth consecutive year. This disconnect between value and volume reflects a structural trade-up in the market, combined with a declining number of regular wine drinkers. In response, California wineries are reducing acreage and rationalizing production. Despite these headwinds, 71% of US wineries surveyed expect the market to stabilize or rebound within the next three years.
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